What Business Are Libraries In?

Stepping away from the 23 Things for a moment, I want to point you to a really interesting post on Designing Better Libraries: "People Don’t Go To Libraries For Information . . . They Go There Because . . ."

After talking a bit about companies that failed because they misunderstood what business they were really in, they come around to libraries. "[L]ibraries think they are in the information business but they are really in the education or learning business."

Food for thought.