Tuesday, May 26, 2009

Twitter Search and Google Alerts

For Thing #24: Feed Your (Library’s) Ego, I started with Twitter Search and searched "Criss Library." Most of the tweets were actually from the library or the university, but there was one from a student saying our women's restroom contains "the most flattering mirror in the world." Who knew? They all seem like rather ordinary mirrors to me.

I subscribed to the feed for that query. Over the course of the next several days, watching the Twitter Search feed for mentions of my library made me start to like Twitter a little.

Then I went over to Google Alerts and set up a comprehensive search for "Criss Library" to be performed once a day. (Including the quotation marks turned out to be important, as proximity does not seem to be weighted in Google searches. Without the quotation marks, the top hits included multiple articles which happened to include the words "criss-crossing" and "library," not particularly near one another.)

Before I could finish setting up Google Alerts, however, Google went down. (5/14/2009, shortly before 10:15 am CST.) Boom. I couldn't load Google, Blogger, Bloglines, or any other site associated with Google, including sites that had nothing more than a Google ad on them. But I could get non-Google sites to load. I searched Yahoo news for "Google," but I only got links to Google sites and services, no actual news about Google being down. So I went over to Twitter Search and searched Google. I immediately saw a passel of tweets about Google acting funky, taking a dive, etc. The hash tag #googlefail was already beginning to show up. Refreshing the page every few seconds provided more information, in many languages.

My respect for Twitter jumped enormously. It turned out to be the only useful news source on the Google outage. Even if I have nothing to tweet, I can envision myself using Twitter Search often from now on, whenever things go "weird." (Watch, now that I've said that, Twitter will be the next thing to go down.)

Google was back up in a few minutes, but still, it was truly astonishing how many things were inaccessible during that brief outage.

After Google was operating again, I went back and changed my Google Alert to a feed and added it to my Bloglines subscriptions.

Then as long as I was in Bloglines, I decided to try the Bloglines Citation Search. I did it exactly as described in the exercise, and I got NO citations for the Criss Library website.

To ensure that I wasn't just doing something wrong, I tried a citation search for UNO's website. That brought in quite a few hits.

So now I know, no one is citing our site. How sad.

Interestingly, however, when I did a citation search for my library's catalog (a different URL than our website), I actually got one hit. Woo-hoo! Unfortunately, it was from one of my own blog posts, which had a link to a catalog record.

One thing I learned, though, is that the citation search does not include the open web. If it did, the Wikipedia entry for my library would have come up, because it contains a link to my library's website.

I did subscribe to the feeds for the searches for my library's website and catalog, however, just in case anyone ever decides to cite us.

I didn't bother trying out Flickr Comments, because I have no photos uploaded to Flickr. However, on a whim, I went to Flickr and searched "Criss Library," and I was rewarded with a lot of nice photos of my library. I decided to see if there was any way I could subscribe to a feed of that search. After exploring a bit, I determined that it was not possible. From various posts on the Flickr forums, it seems like quite a few people would like to have feeds of search results. I wonder if in the future, Flickr will decide to add that feature. That would be very useful. (Note that feeds based on tags are possible. However, I didn't find that useful because the photos of my library were not tagged consistently).

After reading the description of FairShare, I decided to give it a pass for now. If no one is citing my library's website, then it's unlikely that anyone is reposting the content from any of our RSS feeds. Even if they are, since the feeds are mostly lists of new library materials for various collections, I don't think we'd care if anyone passed that info along. However, FairShare sounds like a cool service, and I might explore it later when I have more time.

Now, part 2 of this assignment. "Respond to at least one of the results you found. Wait a few days to see if they respond back." This is the hard part for me. I enjoy using technology, but I am not by nature a social person. I like to read discussions, not participate in them.

Darn these exercises, forcing me to overcome my fears.

Well, the most recent thing to come though the Twitter Search feed was from heatha_bee, who had "Library-envy" for our single-service desk and Kaneko sculpture. That made me smile. Of course, I had no idea what to say back to her. Eventually, I responded, "You envy our single-service desk and Kaneko? What library are you at? I'm a cataloger at Criss Library." That's excruciatingly lame, I know, but it's the best I could come up with.

Not long after, she responded that she was the head of ILL at UNMC, and had been at my library for a meeting. I responded with something even more lame than my first tweet, and I never heard back from her, presumably because she left for Alaska. I know if I went on an exciting trip, I wouldn't be tweeting about anything remotely work related, so I can't blame her.

In other news, just this morning, Google Alerts alerted me to a post on the California Oregon blog, which reposted the text of the Wikipedia article for the Dr. C.C. and Mabel L. Criss Library. Looking over other posts on that blog, I can find no pattern whatsoever. I can discern neither theme nor purpose for the blog. The only common thread is that all of the content seems to be reposted from other sources. I can't tell who is creating this blog, nor who the intended audience might be. And so I can't figure out the reason for their interest in the Criss Library, nor why they would simply reproduce a Wikipedia article with no context or comments. The about page for the California Oregon blog is just a spiel about Wordpress. It is very weird. The sheer randomness of the reposted entries and the lack of original content makes me suspect it may be run by a process rather than a person, but I can't tell for sure. It seems harmless, but also useless.

Anyway, out of this exercise, I plan to keep following the feeds for Twitter Search and Google Alerts related to "Criss Library." If I see anyone ranting or questioning something about my library, I will have an opportunity to open a conversation or refer something to one of my colleagues. Maybe this could help us to solve problems we may not be aware of. That's not necessarily what I think of as "marketing," but it is public relations.

4 comments:

Michael Sauers said...

Great post! Although you can't get a feed for a flickr search you can get a feed for a flickr tag. Edit this URL:

http://www.flickr.com/services/feeds/photos_public.gne?tags=TAG&format=rss_200

Just replace TAG with the tag of your choice. So, on the off chance a new photo is tagges "crisslibrary" you can subscribe to this feed:

http://www.flickr.com/services/feeds/photos_public.gne?tags=crisslibrary&format=rss_200

It's not perfect but I use it for a few feeds. Unfortunately, I've got two feeds set up which are for "doctorwho" and "drwho". A lot of times they overlap content other times not.

Susan said...

Loved your post - especially the part about using Twitter to find out what was up with Google!

Allana said...

I wonder if you could set up a Google Alert to search Flickr. It’s pretty straight forward to set up the search but you’d need to run it for a few days or even a few weeks to see if it’s useful. The first set of results seems relevant but that may change as the alert continues to run.
Here’s the search that I was playing with.

Criss OR UNO OR "university nebraska omaha" +Library site:flickr.com

You will get some stray hits. The first item in the result list is for the description of the UNO Criss Library Flickr account. Hopefully there won’t be too many of those type of hits at the alert continues to run. You will also get hits on some of the discussions taking place in Flickr but I would think those might be interesting to follow if they are mentioning your library.

I’m going to set up at alert or two along these same lines and see how it works. Let me know if you give it a try. I’d be interested to hear if it works or not.

Anj said...

Allana, thanks for the great idea of using a Google Alert to capture Flickr content. I set it up the way you suggested, and this morning it netted four photos. When I went to Flickr, I found more which were not caught by the Google Alert, but that's okay. I think the Google Alert will catch enough to be worthwhile. This is wonderful! Thanks!